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Blog
In our busy-business world today, sometimes all we need is a hint, a clue to what we should know about marketing. In the 80s, I had a couple of radio shows at a station in upstate New York, and a part of our programming was a quick news item, we called "Take A Minute". Happily, that name applies today to "Your Marketing Tip" from an expert of many decades. These Tips are for you.
"IMPROVE YOUR LINKEDIN PROFILE WITH THESE TIPS" May 2017
I was asked how to create a LinkedIn Profile so that it shows exactly what you offer and that will compel others to take action and contact you. Here are some elements that are essential to have in your profile and what to say to become "socially validated", which goes a long way in the business world. Read More
"DIFFERENCE BETWEEN WEBCAST & PODCAST" March 2017
The similarities between webcasting and podcasting make it easy to confuse the two - even their names sound alike. Read about the differences between them as well as production needs...Read More
"BEHAVIORAL MARKETING" January 2017
We have all heard of Relationship Marketing, but exactly what is Behavioral Marketing and how is it important for your business? Also known as behavioral targeting, behavioral marketing profiles the prior behavior of online users in order to determine which ads those users will see next...Read More
"GET MORE PUBLICITY' Quick PR Tip November 2016
Wouldn't it be helpful to know what topics publications would be covering throughout the year, so you could offer story ideas that would tie into those topics? The goal, of course, would be to get publicity for you or your business...Read More
"RETAILERS, THINK OUTSIDE YOUR STORE" October 2016
If you're a retailer who isn't making serious inroads in 2016 to tie assets, data and currently disparate channels then you are heading in the wrong direction. Here is a report that proves the future is now when it comes to recognizing and integrating the role digital plays in a shopper's purchase decisions.
"MORE CHANGES IN DESIGN ON FACEBOOK" September 2016
Did you notice what's changing on Facebook? In this blog, you will discover how to prepare for the new Facebook page layout, comparing the old with the new, as well as tips on preparing for those changes...
"INCREASE YOUR VIDEO PRESENCE ONLINE" June-July, 2016
It's no secret video is becoming a bigger and bigger part of companies' marketing strategies. Video in online marketing is increasing at an exponential rate. Did you know that the use of video content for B2B marketers increased from 8% to 58% in 2014 alone? More than that, the number of videos from brands on Facebook has increased by 3.6 times year after year...Read More
"ARE YOU A 'DOER' OR A 'PLANNER'?" May, 2016
Most entrepreneurs and business owners are 'doers' rather than 'planners'. Being a 'doer' is perhaps the ultimate mark of a successful person, which is what makes entrepreneurs a rare breed. Rather than thinking or wishing, they just ge tout there and make things happen. There could be a potential problem with that...Read More
"BRAND REPOSITIONING VS REBRANDING" April, 2016
Many companies (and ad agencies, for that matter) confuse rebranding with repositioning, using the terms "rebranding" and "repositioning" interchangeably. Knowing the difference between rebranding and repositioning and which one you need is often the difference between success and failure...Read More
"THREE REASONS TO REBRAND YOUR BUSINESS" March, 2016
Considering rebranding? Rebranding your businesses reflect a new company direction, incorporate an expansion of product offerings or overcome challenges. Changing the brand name of the product or service sold can help companies survive and even thrive in a tough and changing economy. In this blog, we talk about why you could consider rebranding....Read More
"I GUARANTEE IT!" OK FOR SERVICE INDUSTRIES TO DO? February 2016
Many consultants shy away from guarantees, after all, the reasoning goes, clients expect the highest level of quality service from us, so a guarantee isn't needed. The anti-guarantee argument suggests that the dignity of the industry, and respect for the client, are diminished when the consultant hypes a guarantee. Consider this: A guarantee of promised results is among the top criteria that today's clients use to select professional service providers. What makes a good guarantee?...Read More
4 QUICK SEO RESOLUTIONS FOR THE NEW YEAR January 2016
The end of the year marks the perfect time to make an action plan for the next 12 months. When it comes to SEO, there are a few no-brainer resolutions that you should make to ensure your digital properties are visible to customers...Read More
QUICK TIPS TO GET YOU ORGANIZED IN 2016 November, 2015
Many people find the task of getting organized at the end of each year in preparation for the coming year very daunting. Here are a few quick tips to get you started without getting overwhelmed...Read More
WHAT THE HECK IS PERISCOPE? September 15, 2015
I am going to give you a basic look at this new Social Media platform, and how you can use it. Think of this as your own live TV station...a live video streaming platform...the missing link of social media that we marketers have been waiting for...Read More
HOW CAN YOU MAKE YOUR EMAIL BE NOTICED? August 30, 2015
Here is one idea that can help make sure your messages aren't lost when someone does a clean sweep of their inboxes...Read more
DOING A SEARCH MADE SIMPLER WITH SOOVLE.COM June 24, 2015
You can use Soovle.com to search a bunch of specific sites at once. This is a great tool to use when you're looking for interesting keywords to use in your blog posts, marketing or advertising...Read more
THE PROBLEM & SOLUTION ISN’T WHAT YOU THINK June 7, 2015
One of your biggest challenges is trying to figure out why people aren’t beating a path to your door. Do you add more services, are you missing something? Yes, and it may not be what you think. Common sense says one thing, knowing today’s customer needs is quite another…Read more
THOSE ANNOYING FACEBOOK AUTO-PLAYING VIDEOS May 20, 2015
If you have ever felt annoyed by those every-playing videos on your Facebook page, there is something you can do about it, both on your computer and your mobile phone. I don't like it because it is distracting, and it also tends to slow my page down quite a bit. So, here is what you can do... Read more
BLOGGING CAN INCREASE YOUR BUSINESS! April 28, 2015
Did you know that small businesses that blog get 126% more customer growth than small businesses that do not blog? And blogging is one of the fastest and easiest ways to increase the amount of traffic, from the search engines. The benefits of blogging are immense. And content marketing is a strategic component of every successful marketing strategy. It's not only a means of providing value for your audience and current customers, but... Read more
WHAT MAKES FACEBOOK UNIQUE? April 1, 2015
I think it's safe to say that Facebook is the most common among all the social media marketing tools out there. Facebook uses the social graph and activities to target demographics and people, making Facebook Advertising incredibly awesome. Think about it, any product/service you advertise on Facebook basically gets put into the hands of the exact person who wants or needs it. While it's mainly a B2C platform, every fan who has LIKED your page is truly interested in what you have to offer. Read more
COLORS AND EFFECTS ON BRAIN WAVE PATTERNS March 15, 2015
Different colors affect us in different ways. What many don't realize is that is because of the effect on our brain wave patterns. When we are designing branding with colors, we need to keep this in mind.
For instance, the color green has many hues and many effects. A rich green gives us a feeling of richness, wealth and success. That is why so many banks use this color in their branding. There is also a hue of green that can make you feel nauseated, and if you look at it long enough, you will feel stomach cramps. Read More
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